Likes me; Likes me not
When did we digress to being 13 year olds concerned with how many “likes” we have gotten? What does that “like” really mean? What you should really be asking is: Did I share relevant information...
View ArticleThe Personal Aspect of Collaboration
Email, cell phones and web-based platforms have made global collaboration as common as using an ATM. It has definitely redefined our models of business efficiency and what can be accomplished in a day,...
View ArticleWe are so on board with Google Cardboard!
When Google Glass came out, we kind of did a shoulder shrug—it seemed to carry with it a pretty hefty point of entry with a $1,500 beta price tag and Clark Kent-looking frames. Thanks Google, for a...
View ArticleWhy Your BtoB Company Should be Using Twitter
It seems only logical that most business-to-business companies consider LinkedIn to be the most effective and successful social media platform for content marketing; after all, it is built on business...
View Article10 Tips for a High Quality Website
One of your most powerful business marketing tools is simple: your website. It can help you stand out from your competitors and defines you as a company. It is a direct reflection of you and can give...
View ArticleHitting the Bullseye: a new era of direct email
Marketing automation has breathed new life into email marketing. That which was once destined for junk folders and blacklists is becoming useful again by not merely spamming the reader with...
View ArticleA quick sidebar on creativity through email
A quick sidebar on creativity through email We can all agree, creativity isn’t a linear process—it best thrives when varying perspectives are all given equal weight and the something that has been...
View ArticleHow to Create a Content Marketing Plan and Be Successful
Part 1 of 4: What to do the first 3 weeks to prepare Let us start out by saying that content marketing is a long-term strategy that takes commitment and discipline. It is not a strategy that works...
View ArticleContent Marketing Plan- Part 2
Part 2 of 4: Getting things in order Last time we discussed getting your content marketing campaign off the ground. We gave you the tools on how to get your strategy in motion. In this round, we will...
View Article9 Quick Tips to Get Your Blog Up and Running
If you’re feeling overwhelmed about the prospect of starting (and keeping up with!) a blog, here are nine things that can help ease the burden and allow you to create a valuable resource you customers...
View ArticleSteps to a Successful Content Marketing Plan- Part 3
By the end of these 3 weeks, you’ll be nearly ready to tackle content marketing like a pro. The last segment reviewed how to audit your current content, document your new content strategy and how to...
View ArticleCreating a Content Marketing Plan- Part 4
Part 4 of 4: The final steps According to the 2017 report from the Content Marketing Institute, more B2B companies are becoming more successful with content marketing. But it all starts with a plan! So...
View ArticleDiversify Your Advertising Tactics
The Mix of Media You Need We’ve been hearing a lot lately about the shifting of momentum back towards traditional media. It is no secret that 15 years ago, online media stormed the advertising industry...
View ArticleThe Great Gate Debate: When to use gated content
Oftentimes we are asked by clients our feelings on gated content – You know, the information that cannot be accessed until a form is filled out with the user’s personal information, usually their...
View ArticleCovering an Event Live on Social Media
How live tweeting and Facebook posts increased our reach by over 100,000% [a case study] Let’s be real here- The Simon Group is a small agency in a niche market. We don’t have the social media...
View ArticleGated Content Strategy– Enhancing User Experience
Part 2 of the Great Gate Debate: Value isn’t just in the content, its in how you treat the reader, too. So…you’ve decided to begin using a marketing automation platform to help you gather leads with...
View ArticleImproved URLs for Better SEO
How long should my URL be to get the most clicks? This topic of conversation comes up quite often around here. How long should a URL be for it to get the most traffic? Oftentimes, it seems like...
View ArticleVanquishing the Scariest Mistakes in B2B Marketing
Avoid these typical marcom missteps for better results Unfortunately, we’ve seen it before in marketing programs. Great concepts, great creative, great intentions…marginally acceptable...
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